Visa rolled out EMV chips to cards across North America, a new payment innovation that improved security, making cards nearly impossible to counterfeit. They approached SevenDesign to explain this innovation and highlight its benefit to multiple stakeholders.
We wanted to break down these complex, technical innovations into engaging and simple stories that audiences around the world would understand. Our messages needed to resonate when shared across Visa’s social media channels and with partner networks globally, so simplicity and visually engaging style were a clear priority.
Breaking down complex ideas into manageable information is the key to visual storytelling. We spent our time iterating hand-drawn images and content to develop a strong narrative for each infographic.