Infinite is Visa’s luxury brand designed to meet the requirements of ultra-high net worth cardholders with unparalleled services and benefits. Visa asked SevenDesign to overhaul its current benefits portal to elevate the brand and engage cardholders with the most compelling digital product possible.
SevenDesign addressed the complete user experience of the Infinite portal to improve awareness of cardholder benefits and encourage greater return usage: from initial contact, to in-product user experience, through post-use marketing. SevenDesign created a consolidated login process, showcased exclusive cardholder benefits with the use of high-end photography, streamlined the browsing process and added a timesaving bookmarking feature.
Through extensive user testing, we discovered that participants found the site trustworthy, professional and inviting, and found the site’s usability and aesthetic to also be successful. New features such as the ever-present concierge, card-based user interface, benefit pop-ups and bookmarking proved to differentiate the product from competitors.
“SevenDesign is a great strategic and design asset. Their ability to understand our business and help us meet our objectives make them invaluable.”
We designed and documented a flexible framework that allows Visa’s global partners to customize the portal for their different audiences. After successfully being developed and rolled out in the United States, the portal is being replicated across North America, South America and Asia Pacific.